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Animated video gives you limitless freedom to convey anything, no matter how complex or how dry the subject matter, in an entertaining, light-hearted way.

Marketers already know that video is a captivating, engaging tool for businesses. Companies using video enjoy 41% more web traffic than non-users and video on a landing page can increase conversions by 80%, if not more.

But video is such a broad over-arching medium that spans many different formats, which can make it difficult for a company to decide which format fits their needs. But one thing is for sure when a topic is complex or needs to be relayed at a fast pace, animation can be far more useful than live-action.

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