Web Presence

::. Got Web Presence?

Web Presence Checklist

✓ Clean, Usable Web Design
✓ Reliable, Fast Website Hosting
✓ Domain name registration and management
✓ Essential Website Marketing
✓ SEO  to help your customers FIND YOU
✓Compelling website copy/content to keep customers reading and interested

Lattitude Solutions Project Manager TeeDee Davis refers to web presence as simply,”your first online impression.”

Lets take a look at some elements of building a successful web presence.

Successful Business Web Presence Elements

Of course the most important piece of your business’s web presence is your website. You must plan out the content you want on your website, what the layout will look like, and it absolutely must CONNECT!

A good web design company like Lattitude Solutions, helps plan every step of this process and therefore  is a full service web design company that offers optimal web presence for your business. Envision your website as the palm of your hand with each finger a necessity for optimal functionality.

Lets get started…

1. The Web Design itself is the “thumb” that supports the other “fingers on your palm.” The 5 attributes of a great web design is:

• Position — Where something is on a page clearly influences in what order the user sees it.
• Color — Using bold and subtle colors is a simple way to tell your user where to look.
• Contrast — Being different makes things stand out, while being the same makes them secondary.
• Size — Big takes precedence over little (unless everything is big, in which case little might stand out thanks to Contrast)
• Design Elements — if there is a gigantic arrow pointing at something, guess where the user will look?

2. Content Clarity. We develop  it several ways. The first way is just asking, “Mr Jones, what’s the purpose of your website?” You must define your audience. But an experienced web designer with marketing expertise,  already has a pretty good idea of who your potential clients will be and thus capable of streamlining this process for you.Good website content is perhaps the most valuable tool in building web presence.

3. Your  website MUST cover the 4 W’s….The Who, What, When and Where ideally needs to be on the FIRST Page. Clients are finicky and oft times make split second decisions as to if they want to use your company or not. With this is mind, its important that you do NOT turn them off with too much information or too little information.

4. Your logo and brand is your online smile and handshake. You may ask, “Which came first, the logo or the brand?” Logos are important after you establish your brand. They have nothing to do with the establishment of your brand. But once it is established you will be forever identified by your “logo”. With that being said no matter how wonderful your service, your potential client may never do if your “first impression is tacky. Again, web presence, is “your first impression.”

5. “Where can I go?” Yes! The all to important navigation of your website.  The user needs to know where they are and where they can go from your website. This is especially important if the visitor is looking for something specific. Frustration is the most  surefire way to send someone away from your site and spending money with someone else. Any good DFW web designer worth their wait KNOWS how to make your site appealing as well as usable.

Ok I think thats enough information on web presence. If you want to take out ALL that guess work, just get a quote today.